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Dr. Agwu Agwu Ejem

Senior Lecturer

Faculty of Communication and Media Studies · Department of Journalism and Media Studies

Specialization Development Communication, Gender Communication and Film Theory

Phone: 08065215130

Email: agwu.ejem@fuoye.edu.ng

Biography

Agwu Agwu Ejem obtained a PhD in Mass Communication from Imo State University, Owerri, specialising in film theory and gender communication. He also has an MSc and a BSc degree in the same discipline. His doctoral thesis focused on hypermasculinity in Nigerian films, but he has a broad interest and has published extensively in development communication, particularly in disaster risk communication, health communication, differential vulnerability to disasters, and technology transfer in agricultural communication. Dr Ejem’s research has explored how gender is constructed through films and new media, gendered asymmetry in health and economic vulnerability to disaster risk, the role of media in the social amplification and attenuation of risk during disaster events, and the role of communication in driving social and behavioural change, particularly in underserved and high-risk communities. Methodologically, he is trained in both qualitative and quantitative research, with experience in survey, open-ended interviewing, web scraping and analysis, and (collaborative) thematic analysis.
Dr Agwu A. Ejem is currently a Senior Lecturer in the Department of Journalism and Media Studies, Federal University Oye-Ekiti.

Research Interests

Gender and Media Studies
Gender and Film Studies
Health Communication
Disaster Risk Communication
Differential Vulnerability to Disasters
Behaviour Change Communication
Social Media and Society
Media Effects
Risk Communication
Digital Communication for Development
Technology Transfer in Agricultural Communication

Qualifications

Selected Publications

  1. Comparative analysis of press coverage of rural and urban communities in Nigeria.
    Authors: Okeke, S. V., Tongab, A. A., Ejem, A. A. & Adeyinka, P. T.
    Communicatio: South African Journal for Communication Theory and Research (2026)
  2. Association Between Exposure to “Clean Nigeria, Use the Toilet” Social and Behaviour Change Communication Campaign and Public Knowledge, Attitude and Open Defecation Practice in Ebonyi State, Nigeria
    Authors: Ben-Enukora, C. A., Ezegwu, D. T., Anthony-Mekwunye, C., Ekhato, E. Z., Onasanya, C. A., Obi, E. C., Ono, G. N., Onyike, I. E., Obibuike, O. C., & Ejem, A. A
    Hygiene (2026)
  3. Correlation between post-pandemic climate change advocacy on TikTok and knowledge, attitude, and adaptation practices among TikTok users in Nigeria.
    Authors: Ben-Enukora, C. A., Soroaye, M. P., Ejem, A. A., Asogwa, C. E., Ojih, S. E. & Ezegwu, D. T.
    Journalism and Media (2025)
  4. Flood Risk Communication, Perception and Precautionary Behaviours among residents in Flood-prone state in North-Central, Nigeria.
    Authors: Ben-Enukora, C. A., Okorie, N., Ejem, A. A., & Eze, I.
    International Journal of Disaster Risk Reduction (2025)
  5. Social media and climate-related disaster management in Africa: A Force-field analysis.
    Authors: Ejem, A. A., Okeke, S. V., Ojeka-John, R. O. & Adekeye, E. T
    Jamba: Journal of Disaster Risk Studies (2025)
  6. Perspectives on the Applicability of Gerbner’s Cultivation Theory of the Media in West Africa
    Authors: Ejem, A. A., Ben-Enukora, C. A., Akanmode, O. A
    Covenant Journal of Communication (2025)
  7. Gender-responsive disaster management and improvement in disaster resilience and reduction: Review of bibliometric evidence.
    Authors: Ejem, A. A., Fab-Ukozor, N., Okeke, S. V. & Adekeye, E. T.
    International Journal of Research and Innovation in Social Science (2025)
  8. Analysis of Self-Reports of Domestic Violence on Social Media by Nigerian Women: Spiral of Silence or Spiral of Revolt.
    Authors: Akerele, O. E., Azeez, A. L., Adeniyi, A., Ajakaiye, O. O. P., Ejem, A. A., & Ojeka-John, R. O.
    Howard Journal of Communications (2025)
  9. Gendered impacts of 2022 floods on livelihoods and health vulnerability of rural communities in select Southern states in Nigeria.
    Authors: Ejem, A. A. & Ben-Enukora, C. A.
    Discover Social Science and Health (2025)
  10. Nigeria Centre for Disease Control awareness creation and risk communication of Covid-19 pandemic amongst non-literate population in south-west Nigeria: lessons for future health campaign
    Authors: Ojeka-John, R., Sanusi, B. O., Adelabu, O. T., Oyekola, I. A., Ajakaiye, O. O., Ejem, A. A, & Talabi, F. O.
    Journal of Public Health in Africa (2023)
  11. Access to dry season agricultural content in the broadcast media and dry season irrigation farming among smallholder farmers in Nigeria.
    Authors: Ben-Enukora, C. A., Ejem, A. A., Aremu, C, Adeyeye, B. K. & Oloruntoba, A. F. (
    Agriculture (2023)
  12. Perspectives on Communicating 21st Century Agricultural Innovations to Nigerian Rural Farmers.
    Authors: Ejem, A. A., Ben-Enukora, C. A., Aremu, C., Ajakaiye, O. O., Akerele-Popoola, O. E., Ibiwoye, T. S. & Olaniran, A. F.
    Journal of Agriculture and Food Research (2023)
  13. Perceived public alarm and comprehension of risk communication messages about Lassa fever in Nigeria: a gauge of the risk communication model.
    Authors: Ben-Enukora, C. A., Oyero, O., Okorie, N., Ejem, A. A. & Omowale, T. O.
    Frontiers in Communication (2023)
  14. Social amplification and attenuation of flood risk perception by broadcast media risk messages during the 2022 floods in selected Southern states in Nigeria
    Authors: Ejem, A. A., Ben-Enukora, C., Okeke, S. V., & Nwokeocha, I. M.
    Journal of Integrated Disaster Risk Management (2023)

Professional Qualification

Membership of Professional Bodies

Postgraduate Ph.D Supervision

Postgraduate M.Sc Supervision

Undergraduate Project Supervision

Custom Fields

Associate Editor: Audrezara Journal of Communication and Social Research

Member: Editorial Board of Edelweiss Applied Science & Technology

Reviewer: MDP (Societies, Journalism and Media, Sensors, Sexes, International Journal of Environmental Research and Public Health)

Reviewer: Cogent Social Sciences

Reviewer: Brazilian Journalism Research published by the Brazilian Association of Journalism Researchers

Reviewer: for International Communication Association (ICA) during the 2023 Conference held in Canada on Wednesday, 25 – 29 May, 2023.

Research Team Leader (Social Media Team): Mixed Methods Analyses of Nigeria's 2019 General Election Campaign: A collaborative research initiative funded by ORBICOM-UNESCO (The Global Network of UNESCO Professors of Communication, headquartered at the University of Quebec), North Dakota State University (USA), and C&F Porter Novelli (Nigeria).

Participant (Nigeria): Global Media Monitoring Project, a longitudinal study that focuses on gender and other axes of discrimination in and through media and communication globally. Funded by the World Association for Christian Communication (WACC) in partnership with UN Women, UNESCO, and the Global Alliance on Gender and Media (GAMAG) (2021)

Member: SDG Research Team for Goals 5, 13 and 16