Mrs. Ifunanya Grace Okechukwu

Assistant Lecturer | Exam officer

Faculty of Communication and Media Studies · Department of Public Relations

Specialization Public Relations, Marketing communication and Strategic communication

Office: FCMS FUOYE

Phone: 08068918250

Email: ifunanya.okechukwu@fuoye.edu.ng

Biography

Ifunanya is a young and vibrant academician; she holds a B.A and M.Sc in Mass communication, and currently running a doctoral programme also in Mass Communication with research interests that span through marketing communication, strategic communication and consumer protection.

Research Interests

Public Relations, Marketing communication, Development communication and Strategic Communication

Qualifications

• PhD (Mass communication), Federal university Oye-Ekiti (In view)
• M.Sc (Mass communication), Covenant University (2025)
• B.A (Mass communication), Chukwuemeka Odimegwu Ojukwu university (2004)

Selected Publications

1. ARTIFICIAL INTELLIGENCE-GENERATED NEWS CONTENT AND AUDIENCE TRUST IN DIGITAL MEDIA PLATFORMS IN IKEJA, LAGOS STATE, NIGERIA
   Authors: Ifunanya Okechukwu, Raphael Ogbonnaiye, Stephen Kenechukwu
   Nasarawa journal of multimedia and communication studies (2026)
2. • Artificial Intelligence and Product Promotion in Nigeria: Potentials and Challenges
   Authors: Ifunanya Okechukwu, Gregory Ezeah
   International Journal of Media, Culture and Communication Studies (IJMCCS) (2026) Publication ID: GR56957244 (2026)
3. Instagram-Based Skin care Influencers and the Development of Mutual Trust Among Followers in Lagos, Nigeria.
   Authors: Tolulope Kayode-Adedeji
   Covenant university journal of communication (2025)
4. • Consumers’ Perception of Social Media influencers: A study of skin care brands in Nigeria. Proceedings of the 11th European Conference on social media, ECSM 2024.
   Authors: Tolulope Kayode-Adedeji, Ifunanya Okechukwu, Tunji Oyedepo
   Academic conferences international, United Kingdom (2024)

Professional Qualification

• Professional Diploma in Public Relations Practice - Nigerian institute of Public Relations (2009)

Undergraduate Project Supervision

• Omodunni Feranmi Emmanuel - The role of radio stations in promoting voters education among the youth in Ado Ekiti (2026)
• Osuolale Ayomide Felicia - The Influence of Mass Media in Women Empowerment: A Study of Women in Ilupeju Ekiti (2026)
• Olasupo Olawande Azeezat - Audience Perception of Fake News and Media Credibility: A Study of Social Media "X" Users (2026)
• Adeyeye Taiwo Victoria - Influence of Nigerian Home Video on the Criminal Behavior of Nigerian Youth (2026)
• Olapeju Oluwafaanubomi David - Perception and Awareness of Photojournalism as a Form of Communication Among Undergraduates of Federal University Oye-Ekiti (2026)
• Raji Rukayat Olabisi - Influence of Ekiti 91.5 FM Ekiti Loni Programme on Community Based Security Initiatives Among Oye-Ekiti Residents (2026)
• Olasehinde Kehinde Juliet - Residents' Perception on the Effectiveness of Newspaper in Awareness and Prevention of Breast Cancer in Ekiti State (2026)

Course Teaching

• PRS 208 - Reputation Management (2025/2026)
• PRS 210 - Leadership in Public Relations Consultancy (2025/2026)

Professional Skill

Photo Gallery / Picture Evidence