Dr. Toyin Segun Onayinka

Senior Lecturer | Head of Department

Faculty of Communication and Media Studies · Department of Broadcasting

Specialization Development Communication, Media Studies, new media and Misinformation

Office: P. M. B. 373,. Km 3 Oye – Afao Road,. Ekiti State, Nigeria

Phone: 08166248853

Email: toyin.onayinka@fuoye.edu.ng

Biography

Dr. Toyin Segun Onayinka is a Senior Lecturer and Head of the Department of Broadcasting, Faculty of Communication and Media Studies, Federal University Oye-Ekiti (FUOYE), Nigeria. He holds a Ph.D. in Mass Communication from Babcock University, an M.A. in Communication and Language Arts, a Master of Personnel Psychology, a Postgraduate Diploma in Education, a B.A. in English, and an LL.B. He has also received professional training in quality assurance under the DAAD-supported DIES TrainIQAfrica Programme and in misinformation analysis through the FIMI Analyst Foundations Programme.
Before joining academia full-time, he held senior university administrative positions, including Principal Assistant Registrar at Olabisi Onabanjo University, Deputy Registrar at the Federal University of Technology, Akure, and Registrar of Adeleke University. At FUOYE, he has served in several academic leadership roles, including Chair of the Faculty Research and Grants Committee.
His research focuses on political communication, digital media, misinformation and disinformation, media accountability, artificial intelligence, strategic communication, and media and democracy. He has published extensively in Scopus and other indexed journals.
Dr. Onayinka is the Principal Investigator of the TETFund National Research Fund project, Modelling AI to Identify Falsehoods: Impact of On-Air Personalities and Social Media Influencers on National Integration, which established the National Hub for Falsehood Monitoring at FUOYE. He also serves as Nigeria's Principal Investigator for the UNESCO and NMT Media Foundation African Media Accountability Project. He reviews for international journals and is a member of several professional associations, including AMCRON, CORN West Africa, and WAAQAN.

Research Interests

media accountability, misinformation
studies, digital media governance, political communication, and artificial intelligence in
communication research.

Qualifications

• Doctor of Philosophy (PhD), Mass Communication, Babcock University (2012)
• Master of Arts (M.A.), Communication & Language Arts, University of Ibadan, Ibadan (2006)
• Master of Personnel Psychology (M.PP), University of Ibadan, Ibadan (1998)
• Postgraduate Diploma in Education (PGDE), Ogun State University (Now Olabisi Onabanjo University) (1992)
• Bachelor of Arts (B.A.), English, Ogun State University (1989)
• Bachelor of Laws (LL. B), NOUN (2023)

Selected Publications

1. Deliberative political-discourse in the digital age: Analysing viewers’ comments on Tinubu’s Emílòkàn video
   Authors: Onayinka, T. S., Opele, J. K., Rufai, M. O., Oluwasola, O., Ignatius, C. M., & Odunewu, F. S.
   . International Journal of Current Research in the Humanities, Department of Communication Studies, Faculty of Arts, College of Humanities and Legal Studies, University of Cape Coast, Ghana (2026)
2. SELECTED PUBLICATIONS-1. Strategic political metamorphosis? Organised EndSARS protest and the online Obidient movement as mediated political activism shaping Nigeria's deliberative democracy
   Authors: Onayinka, T. S., Oluwasola, O., & Oyedele, O. J.
   Journal of Asian and African Studies (2026)

Professional Qualification

• DIES Training on Internal Quality Assurance in Anglophone West Africa - German Academic Exchange Service DAAD and University of Duisburg, Germany (2016)
• FIMI Analyst Foundations Course - Debunk.org (2026)

Grants

• Modelling AI to Identify Falsehoods: Impact of On-Air Personalities and Social Media Influencers on National Integration - TETFund-NRF 2024 Grant (Nigeria) (2024) - Amount: NAIRA 27,000,000.00
• African Media Accountability: An Analysis of Councils, Ethical Codes, and Accountability Systems - : UNESCO/NMT Media Foundation (2026) - Amount: USD 1,000.00
• National Hub Capacity Building Support – FIMI Analyst Foundations Programme - Debunk.org (2026) - Amount: EURO 423.50

Membership of Professional Bodies

• Association of Media and Communication Researchers of Nigeria - Member (2023 to Date)
• Conflict Research Network (CORN) West Africa - Member (2023 to Date)
• West African Anglophone Quality Assurance Network (WAAQAN) - Member (2916 to Date)
• SCHOLARS IN COMMUNICATION AND MEDIA ADVANCEMENT INITIATIVE (SICAMA Initiative) - Member (2026)

Paper Presentation - Local

• Discussant - Technical Summit on Elevating Fact-Checking Capabilities of Journalists, Tuesday 5th May 2026, Hybrid (Online), organised by the Centre for Media and Society under the European Union Support to Democratic Governance in Nigeria Phase II Project (2026)
• 1st International Conference of the Faculty of Communication and Media Studies (FCMS) Navigating Change: Interdisciplinary Perspectives on Communication, Society and Development in Africa, Thursday 27th to Friday 28th November 2025, - AI, Misinformation, and the Gendered Experience of Gig Work among Women in Nigeria (2025)
• Guest Speaker - 2025 Nigerian Institute of Public Relations (NIPR) Workshop. “Navigating the Digital Storm: Mastering Crisis Communication and Reputation Management”, Thursday 7th to Friday 8th August 2025, Event Towers, Abeokuta, Ogun State. (2025)
• Onayinka, T.S., Mustapha Olalekan Rufai (2024) Investigating the Therapeutic Influence of Sakara Music on People’s Mental Health - 9th annual Conference of the Lagos Studies Association. Sakara Music, Today, Tomorrow and the Future, June 17 - 21, 2025, University of Lagos. Paper Presented: (2024)
• Paper presented: Onayinka, T.S., Opele, J.K., Ignatius, C.M, (2024) Social Media Health Campaigns and the adoption of healthier Lifestyles among Undergraduates - International conference on Nigeria’s Diversity for Prosperity and Sustainable Development. Faculty of Social Sciences, Federal University Oye-Ekiti, Nigeria. April 24-25, 2024 (2024)
• Paper presented: Onayinka, T.S.(2024) A Culture of Secrecy-Analysing Cinematic Narratives on ‘Abortion’ - National Forum on Unintended Pregnancy and Unsafe Abortion in Nigeria. Partnership for Advancing Abortion Research and Reducing Unsafe Abortion in Nigeria (PAARUAN) March 14-15, 2024- (2024)

Paper Presentation - International

• The Marlian’s Influence on Social Behavior among Youths in Ado-Ekiti, Nigeria - 3rd International Conference on Applied Sciences, Engineering, Technology and Management (Virtual Conference, IFERP/ICASETEM. 2022. (2022)

Postgraduate M.Sc Supervision

• Adelola, Erongbayimika A. (Matric No: NOU110157653) - New Media and the Marketing Strategies of Nigerian Banks: A case Study of First Bank of Nigeria (2013)
• - Ikusemiju, Ayokunle O. (NOU134783712) - Ownership Structure and Media Contents: A study of Adaba FM, Ilara Mokin and Ondo State Radio Vision Corporation, Akure, Ondo State Nigeria (2014)
• Lijofi, Itunu (NOU133495937) - Audience Attitude to Health Programme on Radio: A Study of Health-Watch Programme on OSRC 96.5 FM Radio in Akure- (2015)

Professional Skill