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Mr. Femi Stephen Odunewu

Graduate Assistant | Lecturer

Faculty of Communication and Media Studies · Department of Mass Communication

Specialization Broadcasting, Film and Multimedia Studies, Health Communication

Office: Department of Mass Communication, FUOYE.

Phone: 08134697430

Email: femi.odunewu@fuoye.edu.ng

Biography

Femi Stephen Odunewu is a Lecturer in the Department of Mass Communication, Faculty of Communication and Media Studies, Federal University Oye-Ekiti (FUOYE), Nigeria. He holds a Bachelor of Science (B.Sc.) degree in Mass Communication with First-Class Honours from FUOYE, where he emerged as the first First-Class graduate of the Department of Mass Communication. He also holds a Master of Science (M.Sc.) degree in Mass Communication from the same university and is currently pursuing a Doctor of Philosophy (Ph.D.) degree.
His primary research interests are Broadcasting and Health Communication, with additional interests in Film and Multimedia Studies, Development Communication, Political Communication, and New Media. His scholarly work explores the role of media and communication in shaping knowledge, attitudes, behaviours, public discourse, and social development. He is particularly interested in the application of communication research to contemporary societal issues, especially within the Nigerian context.
Beyond teaching and research, Odunewu is actively involved in academic administration, scholarly publishing, and professional service. He serves as Secretary of the Editorial Board of the FUOYE Journal of Communication and has contributed to editorial, conference, curriculum development, and other academic activities within the Faculty of Communication and Media Studies, Federal University, Oye-Ekiti.
As an academic and communication scholar, he is committed to excellence in teaching, impactful research, student mentorship, and the advancement of knowledge in communication and media studies. His academic pursuits reflect a commitment to strengthening scholarship, promoting effective communication, and advancing understanding of the media's role in public life, health, and societal development.

Research Interests

Broadcast Journalism, Development Communication, Political Communication, New Media, Film and Multimedia Studies

Qualifications

Selected Publications

  1. Framing of One-Party State Narratives in Selected Nigerian Online Newspapers ahead of the 2027 General Elections.
    Authors: Odunewu, F.S., Asogwa, C.E., Lala, O.C., & Adeleke, O.E.
    Nasarawa Journal of Multimedia and Communication Studies, Volume 8, No 2, April, 2026. (2026)
  2. Perceived Institutional Authority and Audience Acceptance of Radio Stations’ Conflict Resolution Programmes among Radio Listeners in Ibadan.
    Authors: Odunewu, F.S., Odesola, E.A., Adedokun, A.A., & Lala, O.C.
    Nigerian journal of behavioural studies, vol 4 No. 1, pp. 174-192. E-ISSN 2992-2801 172-192. (2026)
  3. Communication Practices and Barriers to Malaria Prevention Information Access Among Pregnant Women in Ado-Ekiti, Nigeria.
    Authors: Ojih, S.E.U., Odunewu, F.S., & Achor, A.S.
    Akungba Communication and Media Journal, Vol. 3, No. 1, April 2026: 24-39 ISSN: 1115–621X. (2026)
  4. Investigating African Union’s Adoption of Anti-Human Trafficking Communication Strategies among Vulnerable Female Teenagers in the South West Geo-Political Zone of Nigeria
    Authors: James, A.J., Emenike, I.M., Atewolara-Odule, O.A., Olatunji, O.S., Umenyilorah, C.U., Martins-Adebukola, B., Ojo, O.T & Odunewu, F.S.
    Journal of African Union Studies (JoAUS), 15(1), 2026, pp187-204. (2026)
  5. Online Socialisation and English Language Acquisition among International Students.
    Authors: Onayinka, T.S., Rufai, M.O., Oluwasola, O., Muhammed, F.O., Ignatius, C.M & Odunewu, F.S.
    Kontagora International Journal of Educational Research (KIJER) ISSN: 3027-0618, Volume 2, Issue 3, June 2025. (2025)
  6. Deliberative Political-Discourse in the Digital Age: Analysing Viewers’ Comments on Tinubu's Emílòkàn Video.
    Authors: Onayinka, T.S., Opele, J.K., Rufai, M.O., Oluwasola, O, Ignatius, C.M & Odunewu, F.S.
    International Journal of Current Research in the Humanities (IJCRH), University of Cape Coast, Cape Coast, Ghana (2025)
  7. Influence of Community-Based Open Defecation-Free Campaigns among Residents of Rural Areas in Oye-Ekiti Local Government Area of Ekiti State.
    Authors: James, A,J., Oluwaseyi, S., Akin-Morakinyo, V.A and Odunewu, F.S.
    Izu: Journal of Critical Perspectives Volume 3, Issue 1, 2025, pp. 92-102 (2025)
  8. Influence of Celebrity Endorsements on Consumer Buying Habits of Nivea Products in Ado-Ekiti-Nigeria.
    Authors: Rufai, M.O., Joshua, C.O., Ibito.ye, L and Odunewu, F.S.
    Gusau Journal of Sociology, 4(4), 192-212. (2025)
  9. Influence Of Ekiti Fm’s 'Ilera Wa' On Postpartum Healthcare Among First-Time Mothers in Ado-Ekiti Local Government.
    Authors: Odunewu, F.S.
    Jalingo Historical Review, Volume 10, Number 1&2, August, 2025, pp 253-263. (2025)
  10. Knowledge Gap Hypothesis in Media Reporting on Climate-Smart Agriculture in Selected Rural Communities in Ekiti State.
    Authors: Odunewu, F. S.
    Wukari International Studies Journal, 9(5), 267–279. (2025)
  11. Peer-to-Peer Discussions and Consistent Condom Use among Commercial Motorcycle Riders in Ado-Ekiti, Nigeria: A Mixed-Methods Analysis.
    Authors: Odunewu, F. S.
    Journal of Education, Communication, and Digital Humanities, 2(2), 86–99. (2025)
  12. Radio Health Programming and High Blood Pressure Awareness among Residents of Ibadan: A Study of Agidigbo 88.7 FM’s Health Matters.
    Authors: Odunewu, F.S & Kenechukwu, S.A.
    Edo Journal of Arts, Management and Social Sciences, 7(2). (2025)
  13. Tackling Communication Barriers and Information Gaps in Women’s Contraceptive Choices in Oye LGA, Ekiti State, Nigeria.
    Authors: Ojih, S.E.U., Odunewu, F.S & Apeh, S.A.
    Akungba Communication and Media Journal, Vol. 2, No. 2, October 2025: 68-79 ISSN: 1115–621X. (2025)
  14. Cultural Sensitivity in Sexual Health Communication among Yoruba-Speaking Communities in Ekiti State.
    Authors: Odunewu, F.S., Abudu, O.B., & Adeleke, O.E.
    FUOYE Journal of Communication, 9, pp.180-201 (2025)
  15. Social Media Activism and Policy Response: Rethinking Ethical Online Advocacy in Nigeria.
    Authors: Odunewu, F.S & Asogwa, C.E.
    FUOYE Journal of Communication, 9, pp.16-35 (2025)
  16. Meme Culture and Mental Health Communication among Students in Selected Universities in Ekiti State.
    Authors: Odunewu, F.S., Orieh, E.O & Adeleke, O.E.
    Anchor University Journal of Humanities, Management and Social Sciences, Vol. 6, December 2025, Pp 1- 12. (2025)
  17. Influence of Fuji music during political campaigns on the awareness of manifestos among the electorate in Oyo State, Nigeria.
    Authors: James, A.J., Umenyilorah, C.U., Olufunmi, B.A., Olaseinde, O.B., Folarin, F & Odunewu, F.S.
    Ikenga international Journal of Institute of African Studies, Volume 26, Number 2, June 2025, ISSN: 2006-4241; E-ISSN: 2714-4321. (2025)
  18. The ‘Captured Journalists’: Implications for Objective Reporting and Safety. In: Aiseng, K., Uzuegbunam, C.E. (eds)
    Authors: Ugbo, G.O., Ogbodo, J.N., Odunewu. F.S., Obasiohia, R.
    Uzuegbunam, C.E. (eds) Navigating Trauma in African Journalism, Volume 1. Palgrave Macmillan, Cham. (2025)
  19. Influence of Celebrity Endorsement of Sports Betting on Undergraduates of Federal University Oye-Ekiti.
    Authors: Odunewu, F.S., & Asogwa, C.E
    FUOYE Journal of Communication, vol 8, (2024)
  20. Peer Group Communication and Substance Use Behaviour among Internal Migrant Workers in Oye-Ekiti, Ekiti State.
    Authors: Odunewu, F.S. & Kenechukwu, S.A.
    Jalingo Journal of African Studies, Vol. 15, N0. 7 Dec., 2025 147. (2-25)
  21. Influence of Radio Campaigns on Sexual Abuse of Girl-Child among Women in Oye Ekiti Local Government Area of Ekiti State, Nigeria.
    Authors: James, A.J., Sanyaolu, O., Akin-Morakinyo, V.A & Odunewu, F.S.
    FUOYE Journal of Sociology (Volume 3, No. 3, 2025), Federal University Oye-Ekiti, Nigeria. ISSN 1119-0655 (Online)

Professional Qualification

Awards

Paper Presentation - Local

Photo Gallery / Picture Evidence

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