Mr. Femi Stephen Odunewu

Graduate Assistant | Lecturer

Faculty of Communication and Media Studies · Department of Mass Communication

Specialization Broadcasting, Film and Multimedia Studies

Office: Department of Mass Communication, FUOYE.

Phone: 08134697430

Email: femi.odunewu@fuoye.edu.ng

Biography

Odunewu Femi Stephen is a Lecturer in the Department of Mass Communication, Faculty of Communication and Media Studies, Federal University Oye-Ekiti (FUOYE), Nigeria. He holds a First-Class degree in Mass Communication from FUOYE and was the first First-Class graduate of the Department of Mass Communication. He is currently pursuing a Master of Science (M.Sc.) degree in Mass Communication at the Federal University Oye-Ekiti.
His core research interests are in Broadcasting, Film and Multimedia Studies, with additional interests in Development Communication, Political Communication, and New Media. His scholarly interests focus on the role of media and communication in shaping knowledge, attitudes, behaviours, public discourse, and social development. His research engages contemporary communication and media issues, particularly within the Nigerian context.
Beyond teaching and research, Odunewu is actively involved in academic administration, scholarly publishing, and professional service. He serves as the Secretary of the Editorial Board of the FUOYE Journal of Communication and Media Research and has contributed to various editorial, conference, curriculum, and other academic activities within the Faculty of Communication and Media Studies.
As an academic and communication scholar, Odunewu Femi Stephen is committed to teaching, research, mentorship, and the advancement of knowledge in communication and media studies. His academic interests are driven by a desire to contribute to the understanding of media, communication, and their implications for society, development, and public life.

Research Interests

Broadcast Journalism, Development Communication, Political Communication, New Media, Film and Multimedia Studies

Qualifications

• MSc, Mass Communication (In View), Federal University Oye-Ekiti, Ekiti State (2026)
• BSc, Mass Communication, Federal University Oye-Ekiti, Ekiti State (2023)

Selected Publications

1. Communication Practices and Barriers to Malaria Prevention Information Access Among Pregnant Women in Ado-Ekiti, Nigeria.
   Authors: Ojih, S.E.U., Odunewu, F.S., & Achor, A.S.
   Akungba Communication and Media Journal, Vol. 3, No. 1, April 2026: 24-39 ISSN: 1115–621X. (2026)
2. Investigating African Union’s Adoption of Anti-Human Trafficking Communication Strategies among Vulnerable Female Teenagers in the South West Geo-Political Zone of Nigeria
   Authors: James, A.J., Emenike, I.M., Atewolara-Odule, O.A., Olatunji, O.S., Umenyilorah, C.U., Martins-Adebukola, B., Ojo, O.T & Odunewu, F.S.
   Journal of African Union Studies (JoAUS), 15(1), 2026, pp187-204. (2026)
3. Online Socialisation and English Language Acquisition among International Students.
   Authors: Onayinka, T.S., Rufai, M.O., Oluwasola, O., Muhammed, F.O., Ignatius, C.M & Odunewu, F.S.
   Kontagora International Journal of Educational Research (KIJER) ISSN: 3027-0618, Volume 2, Issue 3, June 2025. (2025)
4. Deliberative Political-Discourse in the Digital Age: Analysing Viewers’ Comments on Tinubu's Emílòkàn Video.
   Authors: Onayinka, T.S., Opele, J.K., Rufai, M.O., Oluwasola, O, Ignatius, C.M & Odunewu, F.S.
   International Journal of Current Research in the Humanities (IJCRH), University of Cape Coast, Cape Coast, Ghana (2025)
5. Influence of Community-Based Open Defecation-Free Campaigns among Residents of Rural Areas in Oye-Ekiti Local Government Area of Ekiti State.
   Authors: James, A,J., Oluwaseyi, S., Akin-Morakinyo, V.A and Odunewu, F.S.
   Izu: Journal of Critical Perspectives Volume 3, Issue 1, 2025, pp. 92-102 (2025)
6. Influence of Celebrity Endorsements on Consumer Buying Habits of Nivea Products in Ado-Ekiti-Nigeria.
   Authors: Rufai, M.O., Joshua, C.O., Ibito.ye, L and Odunewu, F.S.
   Gusau Journal of Sociology, 4(4), 192-212. (2025)
7. Influence Of Ekiti Fm’s ‘Ilera Wa’ On Postpartum Healthcare Among First-Time Mothers in Ado-Ekiti Local Government.
   Authors: Odunewu, F.S.
   Jalingo Historical Review, Volume 10, Number 1&2, August, 2025, pp 253-263. (2025)
8. Knowledge Gap Hypothesis in Media Reporting on Climate-Smart Agriculture in Selected Rural Communities in Ekiti State.
   Authors: Odunewu, F. S.
   Wukari International Studies Journal, 9(5), 267–279. (2025)
9. Peer-to-Peer Discussions and Consistent Condom Use among Commercial Motorcycle Riders in Ado-Ekiti, Nigeria: A Mixed-Methods Analysis.
   Authors: Odunewu, F. S.
   Journal of Education, Communication, and Digital Humanities, 2(2), 86–99. (2025)
10. Radio Health Programming and High Blood Pressure Awareness among Residents of Ibadan: A Study of Agidigbo 88.7 FM’s Health Matters.
    Authors: Odunewu, F.S & Kenechukwu, S.A.
    Edo Journal of Arts, Management and Social Sciences, 7(2). (2025)
11. Tackling Communication Barriers and Information Gaps in Women’s Contraceptive Choices in Oye LGA, Ekiti State, Nigeria.
    Authors: Ojih, S.E.U., Odunewu, F.S & Apeh, S.A.
    Akungba Communication and Media Journal, Vol. 2, No. 2, October 2025: 68-79 ISSN: 1115–621X. (2025)
12. Cultural Sensitivity in Sexual Health Communication among Yoruba-Speaking Communities in Ekiti State.
    Authors: Odunewu, F.S., Abudu, O.B., & Adeleke, O.E.
    FUOYE Journal of Communication, 9, pp.180-201 (2025)
13. Social Media Activism and Policy Response: Rethinking Ethical Online Advocacy in Nigeria.
    Authors: Odunewu, F.S & Asogwa, C.E.
    FUOYE Journal of Communication, 9, pp.16-35 (2025)
14. Meme Culture and Mental Health Communication among Students in Selected Universities in Ekiti State.
    Authors: Odunewu, F.S., Orieh, E.O & Adeleke, O.E.
    Anchor University Journal of Humanities, Management and Social Sciences, Vol. 6, December 2025, Pp 1- 12. (2025)
15. Influence of Fuji music during political campaigns on the awareness of manifestos among the electorate in Oyo State, Nigeria.
    Authors: James, A.J., Umenyilorah, C.U., Olufunmi, B.A., Olaseinde, O.B., Folarin, F & Odunewu, F.S.
    Ikenga international Journal of Institute of African Studies, Volume 26, Number 2, June 2025, ISSN: 2006-4241; E-ISSN: 2714-4321. (2025)
16. The ‘Captured Journalists’: Implications for Objective Reporting and Safety. In: Aiseng, K., Uzuegbunam, C.E. (eds)
    Authors: Ugbo, G.O., Ogbodo, J.N., Odunewu. F.S., Obasiohia, R.
    Uzuegbunam, C.E. (eds) Navigating Trauma in African Journalism, Volume 1. Palgrave Macmillan, Cham. (2025)
17. Odunewu, F.S., & Asogwa, C.E
    Authors: Influence of Celebrity Endorsement of Sports Betting on Undergraduates of Federal University Oye-Ekiti.
    FUOYE Journal of Communication, vol 8, (2024)
18. Peer Group Communication and Substance Use Behaviour among Internal Migrant Workers in Oye-Ekiti, Ekiti State.
    Authors: Odunewu, F.S. & Kenechukwu, S.A.
    Jalingo Journal of African Studies, Vol. 15, N0. 7 Dec., 2025 147. (2-25)
19. Influence of Radio Campaigns on Sexual Abuse of Girl-Child among Women in Oye Ekiti Local Government Area of Ekiti State, Nigeria.
    Authors: James, A.J., Sanyaolu, O., Akin-Morakinyo, V.A & Odunewu, F.S.
    FUOYE Journal of Sociology (Volume 3, No. 3, 2025), Federal University Oye-Ekiti, Nigeria. ISSN 1119-0655 (Online)

Professional Qualification

• Certificate in Advance Radio and Television Production - TNM Media Academy Ibadan (2023)

Awards

•  Late Chief Pius Asogwa Cash Award to the Best Graduating Student in Mass Communication. - Department of Mass Communication, FUOYE (2023)

Photo Gallery / Picture Evidence