Dr. Agwu Agwu Ejem photograph
FUOYE Academic Staff Profile

Dr. Agwu Agwu Ejem

Senior Lecturer

Department of Journalism and Media Studies, Faculty of Communication and Media Studies

Area of Specialization: Development Communication, Gender Communication and Film Theory

Biography

Agwu Agwu Ejem obtained a PhD in Mass Communication from Imo State University, Owerri, specialising in film theory and gender communication. He also has an MSc and a BSc degree in the same discipline. His doctoral thesis focused on hypermasculinity in Nigerian films, but he has a broad interest and has published extensively in development communication, particularly in disaster risk communication, health communication, differential vulnerability to disasters, and technology transfer in agricultural communication. Dr Ejem’s research has explored how gender is constructed through films and new media, gendered asymmetry in health and economic vulnerability to disaster risk, the role of media in the social amplification and attenuation of risk during disaster events, and the role of communication in driving social and behavioural change, particularly in underserved and high-risk communities. Methodologically, he is trained in both qualitative and quantitative research, with experience in survey, open-ended interviewing, web scraping and analysis, and (collaborative) thematic analysis.
Dr Agwu A. Ejem is currently a Senior Lecturer in the Department of Journalism and Media Studies, Federal University Oye-Ekiti.

Research Interests

Gender and Media Studies
Gender and Film Studies
Health Communication
Disaster Risk Communication
Differential Vulnerability to Disasters
Behaviour Change Communication
Social Media and Society
Media Effects
Risk Communication
Digital Communication for Development
Technology Transfer in Agricultural Communication

Qualifications

DegreeInstitutionYear
PhD (Mass Communication)Imo State University, Owerri2019
MSc (Mass Communication)Imo State University, Owerri2015
BSc (Mass Communication)Imo State University, Owerri2009

Professional Qualification

Certificate in Disaster, Crisis, and Emergency Preparedness Communication · 2023

The State University of New York at Albany, USA

Membership of Professional Bodies

African Council for Communication Education · 2021 to date

Member

Association of Communication Scholars and Professionals of Nigeria · 2021 to date

Member

International Communication Association (ICA), USA · 2020 to date

Member

Postgraduate Ph.D Supervision

Adeyinka Ibukunoluwa ADEBO · Ongoing

Digital sovereignty and data governance: assessing Nigeria’s engagement with Chinese digital infrastructures

Abayomi Abdulquadir AJIBADE · Ongoing

Social media, cryptocurrency mining and trading scams among university students in Kwara state

Postgraduate M.Sc Supervision

Oluwasegun OMOTOSHO · Ongoing

Implications of de-funding of USAID on health support for HIV programs in selected states in Nigeria: A study of Benue, Rivers, and Edo states

Undergraduate Project Supervision

Eriododo Lovingkindness BINUYO, · 2025

Assessment of Knowledge, Attitude, and Practice of Flood Preparedness and Risk Reduction Measures Among Local Stakeholders in Ketu-Lagos

Joy Owolabi · 2025

Broadcast risk communication and adherence to cholera prevention and control strategies during the 2024 outbreaks in Lagos Island

Custom Fields

Associate Editor

Audrezara Journal of Communication and Social Research

Member

Editorial Board of Edelweiss Applied Science & Technology

Reviewer

MDP (Societies, Journalism and Media, Sensors, Sexes, International Journal of Environmental Research and Public Health)

Reviewer

Cogent Social Sciences

Reviewer

Brazilian Journalism Research published by the Brazilian Association of Journalism Researchers

Reviewer

for International Communication Association (ICA) during the 2023 Conference held in Canada on Wednesday, 25 – 29 May, 2023.

Research Team Leader (Social Media Team)

Mixed Methods Analyses of Nigeria's 2019 General Election Campaign: A collaborative research initiative funded by ORBICOM-UNESCO (The Global Network of UNESCO Professors of Communication, headquartered at the University of Quebec), North Dakota State University (USA), and C&F Porter Novelli (Nigeria).

Participant (Nigeria)

Global Media Monitoring Project, a longitudinal study that focuses on gender and other axes of discrimination in and through media and communication globally. Funded by the World Association for Christian Communication (WACC) in partnership with UN Women, UNESCO, and the Global Alliance on Gender and Media (GAMAG) (2021)

Member

SDG Research Team for Goals 5, 13 and 16

Selected Publications

Comparative analysis of press coverage of rural and urban communities in Nigeria.

Authors: Okeke, S. V., Tongab, A. A., Ejem, A. A. & Adeyinka, P. T.

Communicatio: South African Journal for Communication Theory and Research • 2026

Open publication

Association Between Exposure to “Clean Nigeria, Use the Toilet” Social and Behaviour Change Communication Campaign and Public Knowledge, Attitude and Open Defecation Practice in Ebonyi State, Nigeria

Authors: Ben-Enukora, C. A., Ezegwu, D. T., Anthony-Mekwunye, C., Ekhato, E. Z., Onasanya, C. A., Obi, E. C., Ono, G. N., Onyike, I. E., Obibuike, O. C., & Ejem, A. A

Hygiene • 2026

Open publication

Correlation between post-pandemic climate change advocacy on TikTok and knowledge, attitude, and adaptation practices among TikTok users in Nigeria.

Authors: Ben-Enukora, C. A., Soroaye, M. P., Ejem, A. A., Asogwa, C. E., Ojih, S. E. & Ezegwu, D. T.

Journalism and Media • 2025

Open publication

Flood Risk Communication, Perception and Precautionary Behaviours among residents in Flood-prone state in North-Central, Nigeria.

Authors: Ben-Enukora, C. A., Okorie, N., Ejem, A. A., & Eze, I.

International Journal of Disaster Risk Reduction • 2025

Open publication

Social media and climate-related disaster management in Africa: A Force-field analysis.

Authors: Ejem, A. A., Okeke, S. V., Ojeka-John, R. O. & Adekeye, E. T

Jamba: Journal of Disaster Risk Studies • 2025

Open publication

Perspectives on the Applicability of Gerbner’s Cultivation Theory of the Media in West Africa

Authors: Ejem, A. A., Ben-Enukora, C. A., Akanmode, O. A

Covenant Journal of Communication • 2025

Open publication

Gender-responsive disaster management and improvement in disaster resilience and reduction: Review of bibliometric evidence.

Authors: Ejem, A. A., Fab-Ukozor, N., Okeke, S. V. & Adekeye, E. T.

International Journal of Research and Innovation in Social Science • 2025

Open publication

Analysis of Self-Reports of Domestic Violence on Social Media by Nigerian Women: Spiral of Silence or Spiral of Revolt.

Authors: Akerele, O. E., Azeez, A. L., Adeniyi, A., Ajakaiye, O. O. P., Ejem, A. A., & Ojeka-John, R. O.

Howard Journal of Communications • 2025

Open publication

Gendered impacts of 2022 floods on livelihoods and health vulnerability of rural communities in select Southern states in Nigeria.

Authors: Ejem, A. A. & Ben-Enukora, C. A.

Discover Social Science and Health • 2025

Open publication

Nigeria Centre for Disease Control awareness creation and risk communication of Covid-19 pandemic amongst non-literate population in south-west Nigeria: lessons for future health campaign

Authors: Ojeka-John, R., Sanusi, B. O., Adelabu, O. T., Oyekola, I. A., Ajakaiye, O. O., Ejem, A. A, & Talabi, F. O.

Journal of Public Health in Africa • 2023

Open publication

Access to dry season agricultural content in the broadcast media and dry season irrigation farming among smallholder farmers in Nigeria.

Authors: Ben-Enukora, C. A., Ejem, A. A., Aremu, C, Adeyeye, B. K. & Oloruntoba, A. F. (

Agriculture • 2023

Open publication

Perspectives on Communicating 21st Century Agricultural Innovations to Nigerian Rural Farmers.

Authors: Ejem, A. A., Ben-Enukora, C. A., Aremu, C., Ajakaiye, O. O., Akerele-Popoola, O. E., Ibiwoye, T. S. & Olaniran, A. F.

Journal of Agriculture and Food Research • 2023

Open publication

Perceived public alarm and comprehension of risk communication messages about Lassa fever in Nigeria: a gauge of the risk communication model.

Authors: Ben-Enukora, C. A., Oyero, O., Okorie, N., Ejem, A. A. & Omowale, T. O.

Frontiers in Communication • 2023

Open publication

Social amplification and attenuation of flood risk perception by broadcast media risk messages during the 2022 floods in selected Southern states in Nigeria

Authors: Ejem, A. A., Ben-Enukora, C., Okeke, S. V., & Nwokeocha, I. M.

Journal of Integrated Disaster Risk Management • 2023

Open publication

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