Nigerian institute of Public Relations
FUOYE Academic Staff Profile
Mrs. Ifunanya Grace Okechukwu
Assistant Lecturer
Department of Public Relations, Faculty of Communication and Media Studies
Area of Specialization: Public Relations, Marketing communication and Strategic communication
Biography
Ifunanya is a young and vibrant academician; she holds a B.A and M.Sc in Mass communication, and currently running a doctoral programme also in Mass Communication with research interests that span through marketing communication, strategic communication and consumer protection.
Research Interests
Public Relations, Marketing communication, Development communication and Strategic Communication
Qualifications
| Degree | Institution | Year |
|---|---|---|
| PhD (Mass communication) | Federal university Oye-Ekiti | In view |
| M.Sc (Mass communication) | Covenant University | 2025 |
| B.A (Mass communication) | Chukwuemeka Odimegwu Ojukwu university | 2004 |
Professional Qualification
Undergraduate Project Supervision
The role of radio stations in promoting voters education among the youth in Ado Ekiti
The Influence of Mass Media in Women Empowerment: A Study of Women in Ilupeju Ekiti
Audience Perception of Fake News and Media Credibility: A Study of Social Media "X" Users
Influence of Nigerian Home Video on the Criminal Behavior of Nigerian Youth
Perception and Awareness of Photojournalism as a Form of Communication Among Undergraduates of Federal University Oye-Ekiti
Influence of Ekiti 91.5 FM Ekiti Loni Programme on Community Based Security Initiatives Among Oye-Ekiti Residents
Residents' Perception on the Effectiveness of Newspaper in Awareness and Prevention of Breast Cancer in Ekiti State
Course Teaching
Reputation Management
Leadership in Public Relations Consultancy
Professional Skill
Able to prioritize tasks, set targets to achieve set goals
Able to work efficiently in a team to accomplish objectives
Able to work with available resources in achieving set goals
Able to lead a committee and delivering results as at when due
Able to maximise time in advantage of accomplishing set goals
Selected Publications
ARTIFICIAL INTELLIGENCE-GENERATED NEWS CONTENT AND AUDIENCE TRUST IN DIGITAL MEDIA PLATFORMS IN IKEJA, LAGOS STATE, NIGERIA
Authors: Ifunanya Okechukwu, Raphael Ogbonnaiye, Stephen Kenechukwu
Nasarawa journal of multimedia and communication studies • 2026
• Artificial Intelligence and Product Promotion in Nigeria: Potentials and Challenges
Authors: Ifunanya Okechukwu, Gregory Ezeah
International Journal of Media, Culture and Communication Studies (IJMCCS) (2026) Publication ID: GR56957244 • 2026
Open publicationInstagram-Based Skin care Influencers and the Development of Mutual Trust Among Followers in Lagos, Nigeria.
Authors: Tolulope Kayode-Adedeji
Covenant university journal of communication • 2025
Open publication• Consumers’ Perception of Social Media influencers: A study of skin care brands in Nigeria. Proceedings of the 11th European Conference on social media, ECSM 2024.
Authors: Tolulope Kayode-Adedeji, Ifunanya Okechukwu, Tunji Oyedepo
Academic conferences international, United Kingdom • 2024
Open publicationPhoto Gallery / Picture Evidence
