German Academic Exchange Service DAAD and University of Duisburg, Germany
FUOYE Academic Staff Profile
Dr. Toyin Segun Onayinka
Senior Lecturer
Department of Broadcasting, Faculty of Communication and Media Studies
Area of Specialization: Development Communication, Media Studies, new media and Misinformation
Biography
Dr. Toyin Segun Onayinka is a Senior Lecturer and Head of the Department of Broadcasting, Faculty of Communication and Media Studies, Federal University Oye-Ekiti (FUOYE), Nigeria. He holds a Ph.D. in Mass Communication from Babcock University, an M.A. in Communication and Language Arts, a Master of Personnel Psychology, a Postgraduate Diploma in Education, a B.A. in English, and an LL.B. He has also received professional training in quality assurance under the DAAD-supported DIES TrainIQAfrica Programme and in misinformation analysis through the FIMI Analyst Foundations Programme.
Before joining academia full-time, he held senior university administrative positions, including Principal Assistant Registrar at Olabisi Onabanjo University, Deputy Registrar at the Federal University of Technology, Akure, and Registrar of Adeleke University. At FUOYE, he has served in several academic leadership roles, including Chair of the Faculty Research and Grants Committee.
His research focuses on political communication, digital media, misinformation and disinformation, media accountability, artificial intelligence, strategic communication, and media and democracy. He has published extensively in Scopus and other indexed journals.
Dr. Onayinka is the Principal Investigator of the TETFund National Research Fund project, Modelling AI to Identify Falsehoods: Impact of On-Air Personalities and Social Media Influencers on National Integration, which established the National Hub for Falsehood Monitoring at FUOYE. He also serves as Nigeria's Principal Investigator for the UNESCO and NMT Media Foundation African Media Accountability Project. He reviews for international journals and is a member of several professional associations, including AMCRON, CORN West Africa, and WAAQAN.
Research Interests
media accountability, misinformation
studies, digital media governance, political communication, and artificial intelligence in
communication research.
Qualifications
| Degree | Institution | Year |
|---|---|---|
| Doctor of Philosophy (PhD), Mass Communication | Babcock University | 2012 |
| Master of Arts (M.A.), Communication & Language Arts | University of Ibadan, Ibadan | 2006 |
| Master of Personnel Psychology (M.PP) | University of Ibadan, Ibadan | 1998 |
| Postgraduate Diploma in Education (PGDE) | Ogun State University (Now Olabisi Onabanjo University) | 1992 |
| Bachelor of Arts (B.A.), English | Ogun State University | 1989 |
| Bachelor of Laws (LL. B) | NOUN | 2023 |
Professional Qualification
Debunk.org
Grants
TETFund-NRF 2024 Grant (Nigeria)
: UNESCO/NMT Media Foundation
Debunk.org
Total Grant: EURO 423.50
Total Grant: USD 1,000.00
Total Grant: NAIRA 27,000,000.00
Membership of Professional Bodies
Member
Member
Member
Member
Paper Presentation - Local
Technical Summit on Elevating Fact-Checking Capabilities of Journalists, Tuesday 5th May 2026, Hybrid (Online), organised by the Centre for Media and Society under the European Union Support to Democratic Governance in Nigeria Phase II Project
AI, Misinformation, and the Gendered Experience of Gig Work among Women in Nigeria
2025 Nigerian Institute of Public Relations (NIPR) Workshop. “Navigating the Digital Storm: Mastering Crisis Communication and Reputation Management”, Thursday 7th to Friday 8th August 2025, Event Towers, Abeokuta, Ogun State.
9th annual Conference of the Lagos Studies Association. Sakara Music, Today, Tomorrow and the Future, June 17 - 21, 2025, University of Lagos. Paper Presented:
International conference on Nigeria’s Diversity for Prosperity and Sustainable Development. Faculty of Social Sciences, Federal University Oye-Ekiti, Nigeria. April 24-25, 2024
National Forum on Unintended Pregnancy and Unsafe Abortion in Nigeria. Partnership for Advancing Abortion Research and Reducing Unsafe Abortion in Nigeria (PAARUAN) March 14-15, 2024-
Paper Presentation - International
3rd International Conference on Applied Sciences, Engineering, Technology and Management (Virtual Conference, IFERP/ICASETEM. 2022.
Postgraduate M.Sc Supervision
New Media and the Marketing Strategies of Nigerian Banks: A case Study of First Bank of Nigeria
Ownership Structure and Media Contents: A study of Adaba FM, Ilara Mokin and Ondo State Radio Vision Corporation, Akure, Ondo State Nigeria
Audience Attitude to Health Programme on Radio: A Study of Health-Watch Programme on OSRC 96.5 FM Radio in Akure-
Professional Skill
Successfully completed a specialised professional training programme on Internal Quality Assurance in Higher Education under the Dialogue on Innovative Higher Education Strategies (DIES) initiative. The programme strengthened competencies in quality assurance systems, curriculum development, quality management, monitoring and evaluation, programme review, and institutional quality enhancement. The training focused on the design and implementation of effective internal quality assurance frameworks aligned with international standards, continuous improvement processes, and the integration of quality assurance into teaching, learning, and academic programme development within higher education institutions.
Completed the FIMI (Foreign Information Manipulation and Interference) Analyst Foundations Course, a professional certification programme developed by Debunk.org. The training strengthened competencies in identifying, analysing, and countering foreign information manipulation, disinformation, and coordinated influence operations using internationally recognised analytical frameworks, including ABCDE and DISARM. The programme covered open-source intelligence (OSINT) techniques, digital investigation, cyber hygiene, narrative analysis, and evidence-based assessment of information threats. The course equips participants with practical skills for monitoring information integrity, detecting coordinated manipulation campaigns, and supporting policy, journalism, academic research, and democratic resilience initiatives.
Selected Publications
Deliberative political-discourse in the digital age: Analysing viewers’ comments on Tinubu’s Emílòkàn video
Authors: Onayinka, T. S., Opele, J. K., Rufai, M. O., Oluwasola, O., Ignatius, C. M., & Odunewu, F. S.
. International Journal of Current Research in the Humanities, Department of Communication Studies, Faculty of Arts, College of Humanities and Legal Studies, University of Cape Coast, Ghana • 2026
Open publicationSELECTED PUBLICATIONS-1. Strategic political metamorphosis? Organised EndSARS protest and the online Obidient movement as mediated political activism shaping Nigeria's deliberative democracy
Authors: Onayinka, T. S., Oluwasola, O., & Oyedele, O. J.
Journal of Asian and African Studies • 2026
Open publication
