Dr. Adebayo John JAMES photograph
FUOYE Academic Staff Profile

Dr. Adebayo John JAMES

Senior Lecturer

Department of Public Relations, Faculty of Communication and Media Studies

Area of Specialization: Development Communication

Biography

Dr Bayo James was born and raised in Oyo town. He had his primary and secondary education in Oyo town. He moved to the Olabisi Onabanjo University Ago-Iwoye, Ogun State to study Mass Communication. At the end of his First Degree programme, Dr Bayo James made a Second-Class (Upper Division), coming out as one of the best graduating students in the 2008/2009 Academic Session. After the completion of his NYSC at Kaita Secondary School, Katsina State, Dr Bayo James moved to the University of Ibadan for his Master of Arts in Communication and Language Arts. At the end of his M.A programme in the University of Ibadan, Dr Bayo James secured an employment with Achievers University, Owo, Ondo State, where he began his academic career. Because of his unquenching desire for education, he moved to the University of Uyo for his Doctoral programme in Mass Communication in 2015. He finished his PhD IN 2019. Dr Bayo James has worked in several universities, gaining diverse administrative and academic experiences in the process. He has worked in Achievers University, Owo, Ondo State, MCPHERSON University, Seriki-Sotayo, Ogun State, Olabisi Onabanjo University, Ago-Iwoye, Ogun State, and currently, he is a Senior Lecturer in the Department of Mass Communication, Faculty of Communication and Media Studies, Federal University, Oye-Ekiti.

Research Interests

Health Communication, Ethno-Communicology, Advertising and Public Relations

Qualifications

DegreeInstitutionYear
Bachelor of Arts Degree (Second-Class, Upper Division) in Mass CommunicationOlabisi Onabanjo University, Ago-Iwoye, Ogun State2008
Master of Arts in Communication and Language ArtsUniversity of Ibadan2013
Doctor of Philosophy in Mass CommunicationUniversity of Uyo2019

Professional Qualification

Membership · NIL

African Council for Communication Education

Awards

Vice-Chancellor’s Award of Excellence as the Most Innovative Lecturer · 2026

Federal University Oye-Ekiti

Membership of Professional Bodies

African Council for Communication Education · 2026

Membership

Postgraduate M.Sc Supervision

Abiodun Iwaloye · 2026

INEC INFORMATION SYSTEM AND THE PUBLIC PERCEPTION OF THE OUTCOMES OF 2023 PRESIDENTIAL ELECTIONS IN EKITI STATE, NIGERIA

Undergraduate Project Supervision

· 2026

Course Teaching

MAC101 · 2021/2022

Introduction to Mass Communication

MAC202 · 2021/2022

INTRODUCTION TO MASS COMMUNICATION RESEARCH

MAC304 · 2022/2023

FEATURES AND EDITORIAL WRITING

MAC304 · 2023/2024

FEATURES AND EDITORIAL WRITING

MAC2015 · 2023/2024

THEORIES OF MASS COMMUNICATION

MAC308 · 2024/2025

FOREIGN CORRESPONDENCE

MAC301 · 2024/2025

INTERNATIONAL COMMUNICATION

MCM202 · 2025/2026

EDITING AND GRAPHICS OF COMMUNICATION

PRS202 · 2025/2026

MEDIA RELATIONS

PRS101 · 2025/2026

HISTORY OF PUBLIC RELATIONS

Selected Publications

Investigating African Union’s Adoption of Anti-Human Trafficking Communication Strategies among Vulnerable Female Teenagers in the South West Geo-Political Zone of Nigeria

Authors: James, A., J., Emenike, I, M., Atewolara-Odukunle, A. O., Olatunji, O., S., Umenyilorah, C., U., Martins-Adediran, B., Ojo, O., T. & Odunewu, F. S.

Journal of African Union Studies (15)1, 187-204. • 2026

Open publication

Examining the African Union’s Adoption of Peace Communication Strategies in Borno and Zamfara States, Nigeria

Authors: James, A., J., Atewolara-Odukunle, A., O., Rufai, M., O., Umenyilorah, C., U., Bankole, T., O., Olatunji, O., S. & Bello, A. O.

Journal of African Union Studies, (14)1, 127-143. • 2025

Open publication

Influence of Fuji Music During Political Campaigns on the Awareness of Manifestos among Electorate in Oyo State, Nigeria

Authors: James, A., J., Umenyilorah, C., U., Bello, A., O., Olasehinde, B., W., Folarin, F. & Odunewu, F. S.

Ikenga International Journal of Institute of African Studies (26)2, 348-367. • 2025

Open publication

Examining the Performances of Media Gate-keepers since 1999 in South-West Geo-Political Zone of Nigeria.

Authors: James, A., J., Atewolara-Odukunle, A., O., Olasehinde, B., W., Bankole, T., O., Ogah, A., I. & Rauf, G

Journal of African Films and Diaspora Studies (8)2, 93-109 • 2025

Open publication

Media Practice and the Failures of Development in Africa: Nigeria in Perspective.

Authors: James, A., J., Abubakri, R., O. & Abimbola, O. R.

Journal of African Films and Diaspora Studies. (7)1, 223-242. • 2024

Open publication

Academic Research & Publication Platforms

Connecting FUOYE academic profiles with global research visibility platforms.

Stakeholder Testimonials

What Leaders Say About the FUOYE Staff Profile Portal

A modern academic visibility platform designed to showcase research, expertise, publications, professional identity and institutional excellence.

★★★★★

“The FUOYE Academic Staff Profile Portal represents a bold step in digital transformation, academic visibility and institutional excellence. Its structure, design and research-focused features position FUOYE among universities with world-class digital academic identity systems.”

Prof. Joshua OGUNWOLE

Vice-Chancellor
Federal University Oye-Ekiti
★★★★★

“This portal stands out as a professional, research-driven and globally relevant academic profile system. Its ability to present publications, qualifications, research interests, CVs, email signatures and staff expertise makes it one of the most impressive university staff profile platforms.”

Olufemi AWOGBEMI

CEHCE | CEH v13 | Security+ | ITIL | OCA | ITIL v3
🔐 Chief Technology & Information Security Officer (CTISO)
★★★★★

“The portal provides a strong foundation for improving Webometrics visibility, academic reputation and research discoverability. It is elegant, functional, secure and designed to make academic staff proud of their professional digital identity.”

Prof. O.S BOLAJI (Ph.D)

Ionospheric, Radio-propagation & Space Physicist & Precision Farming Specialist & Researcher
★★★★★

“From profile completeness to publication management, research links, professional CV generation and global academic platform integration, the FUOYE Staff Profile Portal reflects international best practice in academic profile presentation.”

Adebola Adewunmi ADERIBIGBE

Professor of Journalism, Communication & Media Studies
Director, Career Services Centre
Federal University Oye-Ekiti
★★★★★

“The FUOYE Academic Staff Profile Portal represents a bold step in digital transformation, academic visibility and institutional excellence. Its structure, design and research-focused features position FUOYE among universities with world-class digital academic identity systems.”

Prof. Babatunde Joshua OMOTOSHO

Deputy Vice Chancellor Academics
Federal University Oye-Ekiti
★★★★★

“This portal stands out as a professional, research-driven and globally relevant academic profile system. Its ability to present publications, qualifications, research interests, CVs, email signatures and staff expertise makes it one of the most impressive university staff profile platforms.”

Prof. Temitope Seun BABALOLA

Dean, Student Affairs
Federal University Oye-Ekiti